When we talk about online reputation management what comes to mind is social media monitoring or maintaining public relations. But in actuality, if we have a closer look at Online Reputation Management or ORM we will get to see the dynamics of ORM which is mainly engagement based ORM and customer support based ORM.

The tough part about reputation is that it is more or less determined by our various customers and rather than us. But still, it is in our hands to create a positive brand image so as to influence our customers in a positive manner.

This can be highly critical in future prospects of growth of our brand and can act as a catalyst to growth. So let’s see in-depth and try to answer the question that, “Why Online Reputation Management is critical for business growth?”

Increases Sales:

We can get a surge in our sales and income if we efficiently invest our time and resources in ORM as it is very common nowadays to look online for a product or service before buying and using it. People also do highly rely on the online reviews given by other customers and their experience. If we are having loads of positive reviews then it can attract more potential customers. But if there are any negative reviews with regard to our product or service then it can adversely impact our sales and bring down the name or reputation of our brand.

Builds Credibility:

There are various social media platforms that have given voice to people’s opinions about everything. And owing to the fact that people prefer to trust and buy from a reputed brand, a brand whom everyone trusts. But if there is any negative word about our brand, it can tarnish the reputation and the trust which we have to build with customers in a matter of seconds. Also if there are negative feedback or words with regard to our brand, they tend to spread very fast as compared to positive feedback. For instance, we look at websites such as Complaintsboard and The Dirty Removal where customers post their concerns and grievances no matter how invalid they are so as to damage the online reputation of the businesses. Therefore we have should have a robust ORM strategy in place to tackle and resolve such impediments which can affect the growth and reach of our brand.

Builds a Brand Image:

By deploying an effective ORM strategy we can not only actively monitor the negative reviews and comments which are making round in the vast digital landscape but also we are building a brand image by promptly replying and satisfying excellent customer service. This in turn is very critical for the growth of any business.

Attracts new business opportunities:

When we have to build a brand image and an impeccable record of providing customer services and satisfaction. More and more clients and businesses are interested in doing business with us. As they will also rely on the online image of our brand and will do trust in us owing to our past reviews of our customers.