Amazon Stores, or Storefronts, is a free-of-cost way given by Amazon to merchandise approved for Brand Registry, meaning that they are brand owners with a catalogued trademark and have completed the Brand Registry application process. Amazon provides tools for sellers to design their Stores themselves, by making pages and adding modules in a listed way to A+ Content for product listings. The result is a devoted set of pages on the Amazon website that exhibits the company and its products, linked from each of the brand’s product pages. It gives the same feeling as you would expect from your business website.

Some people use the “Amazon store” to refer to one of Amazon’s brick and mortar stores. Sellers make an Amazon Storefront  on their own, with some help organising a set of “Store builder” design tools provided within the Seller Central. It’s a visual process hence no coding is involved. The store builder has a preview option so you can view how your pages will look during the design process. Amazon moderates all store designs, they are not published as soon as the request is filed. You can’t make changes to your design while it is being moderated, so be sure to spend time getting the design just how you want it before submitting it.

Having your own Amazon Store creates a specialised picture of your brand for customers. It can also help with various benefits that include your brand would be communicated to a larger audience. Therefore, there would be an increase in your product buyers, there would be Cross-selling, by giving accessories or other complementary products, Up-selling, by aiding shoppers find more costly versions or larger pack Amazon Storefront also comes with their own customizable Amazon uniform resource locator aka URL, making it simple to refer buyers to Amazon to find out more about your merchandise and buy your product items.

Some producers may not be comfortable sending potential customers to Amazon rather than their  website, but others might find it preferable for several accountings.

The Amazon Store builder is a quick and simpler way to develop webpages, If your products are already being sold on Amazon, there is no additional work needed to upload product information, having a store within the Amazon website piggybacks on the Amazon brand.

Your brand will aid from the association and the customer’s trust in Amazon, most of your buyers would already be familiar with Amazon, so they will be more comfortable with the shopping experience and will find it simpler to buy your product items. To have an Amazon Store, your products need to be sold on Amazon’s website, you must require any one of these that is: an Amazon seller enrolled in Brand Registry, a brand that must be selling directly to Amazon via Vendor Central. Amazon stores are completely free. You just need to meet the requirements as set out above (trader registered with the Registry, retailer, or authorised agent).