You might be near the top of your game and question why the press isn’t ringing your phone free – dying to cover your story or hear what you’re saying of understanding.

Or even you’re an entrepreneurial newbie who want to utilize the media to attain competitive advantage.

Or even you’re somewhere among.

Wherever you are, you are probably studying this website because you desire more attention.

So, listed below are my handy ways for you to have more attention for that business.

Do your research

Need a specific outlet or reporter to cover your organization? Understand that outlet inside and outdoors. Understand specifically what that reporter covers and the way they pay it off. Set Google Alerts round the journalist’s name and eat all of their tales. Follow them on Twitter.

If you’re slacking off inside your media homework, return in gear.

Relationship first

Do you experience feeling “icky” if somebody constantly demands favors?

Pitching the press can quickly adopt that “ick” element in situation your communication appears like:

“Discuss me! Discuss me! My opportunity rocks !! Are you currently presently serious that you simply will not wish to cover my opportunity? It’s so much better than your competitors!”

Bulldoze this lame strategy and start building relationships while using media that matter. Remember, you aren’t searching to obtain ONE placement – your main goal is to find ongoing coverage along with your target media outlets.

If you are pitching somebody that you have not connected with before, get started with a person introduction rather of launching straight into your pitch. Then….