A few days ago, the final results in the Cygnus Donor Survey were released. There has been a few points that we found interesting. However, two disclaimers (since i have am generally a skeptic in relation to surveys)

Please keep one factor in your thoughts when you are reviewing these figures. Surveys seem to slant towards reflecting what folks might like to do, rather of the things that they do. Previously I’d the opportunity to visit a celebration where Robert Putnam was speaking concerning the connection between his research. When looking for the figures of folks that mentioned they attended church or temple the final week while using figures of folks that were really using the pews, they found that increasing numbers of people appreciated being there than were really there.

Should i be staring at the report precisely, this survey was administered solely online. I have to see more details when the outcomes are skewed towards individuals who’re at ease with online communications already. If that’s the problem, then Let me uncover how that was balanced to be sure the survey findings are reflective of contributors generally.

That mentioned, towards the findings:

Youthful contributors plan to give more. Contributors ( age 35 and much more youthful) were more vulnerable to condition they planned to guide more money also to more organizations this year.

The majority of contributors are giving within the same levels or greater. 80% of respondents reported they due to the same amount or maybe more this season in comparison with 2009.

Donor loyalty connected with status, trustworthiness and showing measurable results. Status and standing from the business were most carefully connected with donor loyalty (53% of respondents also revealed that measurable effects were important).

Fascination with spam is waning. Only OnePercent of respondents revealed that they planned on giving more through spam (due to over solicitation and excessive cost).

Fascination with online communications / social media carries on growing.

Increasing numbers of people are giving online

69% established they enjoy electronic communications

17% of social media customers reported getting developed a first-time gift for a corporation after following them

Social media users who follow charitable groups gave 28% under their non-charity following social media user counterparts

In my opinion, most likely probably the most interesting finding was that 49% may have given more a year ago, but were holding back…

Just how can this modification the way in which your business is contacting your contributors (and who your company is contacting?