Tips for Constructing a Used-Car Dealership That Traffics in Success
Pre-owned car dealerships have historically found footing during periods when sales of new cars were stagnant due to older dealership-inventory. In recent years, however, used-car dealers have lost some competitive advantages as the auto industry began pushing out new models year around. If you are a dealer just getting started used-car sales, you can strike back by designing your lot and showroom to take advantage of trends in new-car dealerships. Here are some design guidelines that will appeal to consumers.
Orchestrate Car Placement
Line up your lot inventory so that similar vehicles are grouped together; also, provide space around all sides of each car or truck so that features stand out. These two actions give customers a chance to compare products while upping the anticipation factor. An organized, open layout plan will also decrease your liability when you insure my used car dealership King George VA.
Open Your Interior
Make your interior inviting by constructing walls of glass instead of darkening plaster or wallboard wherever possible. Start with the building’s front to create a symbolic impression of sales transparency. Go further by placing sales representatives in central glass offices so they can be seen and they can see customers.
Provide a Welcoming Environment
Help customers feel further at home by setting up a small snack station where shoppers can feel free to grab a bite or drink. You should encourage prospective buyers to relax so they will linger in your dealership rather than feeling the urge to move on to the next one.
Create a Car Display
If room is not at a premium, set up a car or two in the interior. New-car dealerships make this a tenet of operations, where shoppers can take in a clean car interior that represents the quality products for sale.
The final point is key. Your shop should display an impression of character and class. Designing your used-car dealership to meet current industry standards will drive customer sales up throughout the year.