If you’re the owner of a small business, you may be wondering how you can make your product stand out. After all, with markets becoming more competitive every day, your product needs to be eye-catching and immediately draw your customer in. You may already know about some typical strategies, like investing in outbound marketing efforts, for instance, but one often overlooked aspect that can make a big difference that you may not have thought of is packaging. Like the cover of a book, packaging draws the consumer in and gives them information about what’s inside. Here are a few reasons why having great packaging is an important part of successfully selling your product.

It Makes a Strong Impression

A design that instantly draws you in has more of a psychological impact than you might think – in fact, by some estimates, 42% of customers base their opinions about a given store simply on the way it looks. What this means for your product is that what it comes in is perhaps just as important as the product itself! Your packaging is an opportunity to make a strong first impression, communicate your professionalism and express your brand personality all in one go.

It Keeps Your Product Safe

Great packaging isn’t just aesthetic – it’s highly functional, too. The right design can take your packaging from a simple attractive wrapper to a protective tool to safeguard what’s inside. Depending on your product, there’s a wide range of materials that can produce sturdy packaging, from plastic to cardboard. If you’d like to get professional advice to help you with your design choices, packaging consulting may be the way to go to ensure a quality product that also meets regulation standards.

It Can Increase Your Sales

When it comes down to it, the bottom line is that well-made packaging can have a meaningful impact on your sales. Though it may sometimes be overlooked, it’s an essential part of your company’s marketing efforts – one that stays with the customer from first glance all the way through to disposal. With this in mind, try looking at your product packaging as a way to convey information about your company to the buyer even after they’ve left your store.

Having great packaging draws attention to your product and signals to your customers that you’ve put time and effort into thinking outside the box. Now that you know all about the importance of attractive, innovative packaging, you can start creating packaging that entices – and keeps – new customers for the years ahead.